Marketing at it's worst. Bill Hicks says it better than I ever could...
Judging by the views and comments on this video most viewers out there agree. But believe it or not, most people I've met whilst working in marketing aren't evil people. Increasingly though, they do seem to feel that what they're doing is, well... not evil but not a force for good either.
They recognise better than most the extent to which marketing is serving to advance consumerism. And they realise that this isn't sustainable. With many this doesn't sit easily.
But Bill's advice is a little too extreme. And even changing career isn't easy when you've got years of experience behind you and a life to support. So there is an increasing number of marketeers trying to re-shape marketing from the inside.
There are plenty of blogs out there from conscious marketers. I've also witnessed this in conversations with marketing and ad people I've worked with.
But I also know it because it was the way that I felt when I was (indirectly) working in marketing. In the end I was looking for any way in which I could hope to make a positive difference because these were the only moments that I really got a sense of satisfaction from my work.
Thus the title of the blog - Marketing Will Eat Itself.
Incidentally it's also a variation on the name of my favourite band when I was an 11 year old boy. Thanks God for Youtube because this CD is long long long lost...
No comments:
Post a Comment